Owners

Why restyling your vacation rental is a winning investment


The vacation rental market on Lake Como is increasingly popular and competitive, with travelers seeking not just accommodation but a memorable Italian experience that mirrors the idyllic reputation this territory has gained on social media. Therefore, an interior restyling can make a significant difference for vacation homes, turning a property into a wishlist accommodation that attracts more guests and delivers higher returns.

Restyling means adding value to your vacation rental

Updating the interiors of a vacation rental goes beyond personal aesthetics preferences—it’s a strategic way to increase both its perceived and actual value. A property designed with the tourist in mind can:

  • Increase the nightly rate: guests are willing to pay more for a welcoming, aesthetically pleasing, and well-equipped environment.
  • Boost occupancy rates: a home that stands out from the competition is more likely to be booked, even during the off-season.

Investing in a targeted restyling ensures that your property meets modern tastes and the expectations of discerning travelers. Thanks to our broad, qualified team, we take care of owners’ needs (and budgets) working for their and tourists’ interests, fully coordinating strategic renovations and restylings alike.

Sometimes, a few core elements are enough to change a home’s vibes for the best.  

Design features travelers love

Today’s travelers are looking for vacation rentals that match the destination, offering a custom and authentic experience. Some of the most appreciated design elements include:

  • Locally crafted decor: handcrafted items like candles, textiles, or ceramics from local artisans, like the ones we select through our Boutique, make a home cosy and enhance the travel experience.
  • Traditional elements repurposed as decor: to further engage guests in the local culture, items like old farming tools, wooden crates, or vintage sewing machines can be transformed into decorative pieces. Incorporating elements that reflect the region’s identity makes the property more memorable and helps it stand out in a crowded market. But don’t clutter! 
  • Minimalist and functional design: keep in mind that spaces that are thoughtfully organized and furnished with a clean, understated style promote relaxation and identification. On a broader scale, if the main aesthetic is neutral, anybody can feel at home.

A well-executed restyling is not an expense—it’s a strategic investment that pays off quickly. Travelers are willing to pay more for a property that offers functional spaces, comfortable beds, well-equipped bathrooms and also interiors that reflect the destination’s culture and personality, avoiding generic decorations.

With the guidance of our interior experts, you can optimize every aspect of your property, unlocking its full potential and gaining a competitive edge in the vacation rental market.